Since Bolton ditched their two-year life cycle on kits in 2007 the designs have become ever more ‘challenging’. Prior to then you could count on Reebok producing good solid, innovative designs for the club but many of the recent kits have left Bolton fans scratching their heads and football kit fans in general bemused. The 2010-11 kits are no different, although a vast improvement on the 2009-10 strips the designs just don’t hit the mark for me. The bizarre collar design with red piping arching across each side of the chest just looks odd. Bolton have got such a great colour scheme and I’d really like to see what another kit manufacturer could do with their strips. Perhaps its time for a change?
The away follows exactly the same design as the home but in royal blue with white and red trim which works better in my view. It seems the 2009-10 navy away kit is also being retained as a third choice, creating a suite of kits that should just about be sufficient to cope with any colour clash eventuality.