Wolverhampton Wanderers Kits 2010-11

Posted by John Devlin

wolves-h-10-11Swiss sportswear company Burrda arrived in the UK with several kits for the 2010-11 season although the only outfits appearing in the Premier League are the ones they have produced for Wolves. I have to say I’m pretty impressed – although I can’t quite put my finger on why! The home shirt sees a collar return to the famous old gold shirt with neat black panels on each shoulder and down each side. Shorts and socks are fairly predestrian. I think where Burrda have succeeded where other new sportswear brands have failed when they have attempted to break into the British market is that firstly the kit fits really well – no baggy outsized jerseys – and secondly that they have kept their design traditional and simple and not attempted to make too much of a ‘brave’ design statement. My only slight criticism is that it is odd having piping on the shorts and yet not on the rest of the kit but this may be explained when we look at the away kit…

wolves-a-10-11The away sees the return of the ever-popular all-black Wolves strip. Following a tried and tested change kit policy the strip simply reverses the colours of the home (maintaining the design) and simply adds a different neck design. The black shorts differ from the home pair in that they feature a broader old gold trim that is a far more logical match to the side bars on the shirt. In my view these shorts would have worked better with the home strip as well but clearly the club wanted to differentiate between the home and away pairs.


New owners for Admiral

Posted by John Devlin

admiral-logoLike many football kit followers of a certain age Admiral hold a special place in my kit memories. The brand has made several revivals since its late 70s heyday but with the exception of one or two smaller deals has been pretty quiet of late in the UK football world.

However, this looks like this may all change as exciting news emerges that Admiral is now in the hands of new British owners, a move that will hopefully see the re-energising of a great sporting icon, across Europe.

The new owners are Admiral Sportswear Limited, a special purpose vehicle established to acquire the rights to the Admiral brand for Europe, the Middle East and North Africa.

The move sees Managing Director Jonathan Hamburger, heading up the new Admiral Sportswear Limited business and the appointment of former Umbro, JD Fashion and West Bromwich Albion executive Tim Gardiner, as Sales & Marketing Director.

Originally established in Leicester as Cook & Hurst Limited, the Admiral business was incorporated in 1914, when the company designed and manufactured underwear for the Armed Forces.

keegan-brooking-robsonWith the recent resurgence of heritage sportswear brands in the sports and fashion markets, there are dynamic plans to develop the Admiral brand with football performance for the sports retail sector and also lifestyle fashion developments for the menswear sector.

The plans include the introduction of three product collections for Admiral; Football Performace for the pro and amateur markets, Admiral “Gold” a brand new fashion concept and Lifestyle, including retro inspired “back catalogue” Admiral products, drawing on Admiral designs from the 70’s and 80’s.

Commenting on the acquisition, Jonathan Hamburger said;

“We’re delighted to have acquired such an iconic, British sports brand, with nearly 100 years of heritage and believe the opportunities to re-energise and grow the brand throughout Europe are endless”.

“An important part of the future success of the brand is the building of a strong and experienced team for Admiral and I’m delighted to have Tim Gardiner on board as we now look to develop our plans for the UK and the appointment of licensees throughout the territories we own in Europe and other countries”

With such big plans and experience behind the acquisition of Admiral it will be interesting to see if the brand makes it make to English football’s top flight…