Comments on: Liverpool’s league failures – all down to the badge?

By: Dave

Dave — Wed, 02 Nov 2011 22:34:51 +0000

It’s the usual kit ‘in the knows’ on RAWK -lfc forum- who’ve seen the kit samples early.
Simple crest going to be used on the training gear too.
Home kit all red, minimal white. Liver bird logo. Flame on back.
Finally!

By: John Devlin

John Devlin — Wed, 02 Nov 2011 22:00:53 +0000

REALLY?! Thats FANTASTIC news! Thats really made my day Dave. Thanks for letting me know. Can’t wait to see them. Do you know whos seen the shirts?

By: Dave

Dave — Wed, 02 Nov 2011 21:10:02 +0000

You’ll be happy to hear John that people who have seen the new Liverpool/ Warrior kits are reporting that the club have reverted back to the simple LFC liver bird on the shirts. Eternal flame moved to the back neck, collar. AT LAST!

By: John Devlin

John Devlin — Mon, 10 Oct 2011 19:36:21 +0000

Thank you Tony – I don’t know if you’ve seen the new Scotland shirt, its brought back the crest from the 80s so you never know, the Liver Bird may be back soon in all its glory. Fingers crossed…

By: Tony hughes

Tony hughes — Sun, 18 Sep 2011 20:58:09 +0000

Totally agree..we need are beloved bird back on it’s own…the 90s crest is a bloody disgrace it’s not Liverpool it’s crap …parry moores etc etc ruined our club an thought of there own financial gain…let’s get the old Liverpool back long live the king…

By: RAJEEV SAROY

RAJEEV SAROY — Wed, 29 Jun 2011 15:13:50 +0000

What an amazing article.

Simplicity Is Bliss!!!!

Well done John.

By: Dave

Dave — Thu, 20 May 2010 23:38:03 +0000

Great article John and some superb points raised in the comments.
It’s been bugging me for years.
I noticed the new Liverpool kit has finally used the simple Liver bird badge but it’s stuck on the socks not the shirt.(!)
It’s even got a ® next to it so it’s now a registered trademark.
http://www.prodirectsoccer.com/prodinfo.asp?DPID=PDS-010-001-470&BRAND=0&SS=1&GROUP=PREMREP

An easy solution to all this would be for Liverpool to do a Rangers FC.
Rangers have an ‘ornate’ club badge used for club branding and use a simplified badge on their shirts.
http://www.rangers.co.uk/page/Crest/0,,5,00.html
http://www.rangers.co.uk/page/Shirt/0,,5,00.html

Liverpool’s case would be similar.
Rather than wreck all the ‘brand awareness’ they’ve built up over the past ten years by getting rid of the ornate crest, they could continue using the ornate ‘bells and whistles’ version on club branding exactly like now but change the green to RED.
And on the shirt use the registered trademark simple Liver bird badge.
They could even have the ornate crest, with red not green, on the shorts if need be.

All bases covered, Liver bird back on the shirt, green removed from the badge, most fans happy.
Do a Rangers FC!

By: John Devlin

John Devlin — Tue, 11 May 2010 20:46:55 +0000

You might be also interested in this article I wrote for Mud Sweat Badges about a memorable incident in my life regarding Liverpool kits: http://mudsweatbadges.co.uk/

By: John Devlin

John Devlin — Tue, 11 May 2010 20:44:52 +0000

Thanks Anfield Tour. I wrote it as a long term Liverpool supporter and with the best intentions. I have had a bit of stick for the article but I really believe in it. Funnily enough I was only thinking about the new kit today and wishing it had a simple Liver Bird badge back. I really think it would be a positive step in bringing the glory days back to Anfield…

By: Anfield Tour

Anfield Tour — Tue, 11 May 2010 20:40:22 +0000

Intersting read! Never really thought about the crest like that but looking now it does seem overly fussy! Take the green away from it and a nice classy red badge would look much better, the new kit has the same badge so I doubt anything will be changed for a few years yet, unfortunately.