Top Flight Kit Count

Posted by John Devlin

Mark Jessop sent me a great email the other day where he analyses how many teams each kit company supplies throughout the English, German, Italian, Spanish and French top flight leagues.

Its good to recap what kit manufacturers are around at the moment – and which dominate, no surprise to see adidas and Nike up there. Interesting to see a very high kit count for both Kappa and Macron – presumably due to their dominance in Italy but also their healthy presence in other leagues. It’s also clear that certain leagues rely heavily on local companies – not something that occurs in the English Premier League.

16 – Adidas
15 – Nike
10 – Puma
10 – Kappa
8 – Macron
6 – Umbro
5 – Lotto
5 – Errea
4 – Jako
3 – Joma
2 – Givova
2 – Duarig

and the following, 1 each; Mi-fit, UnderArmour, Warrior, Li-ning,  Luanvi, Kelme, Astore, Mercury, Legea, Uhl, Hummel and Burda.

Thanks Mark….


36 Responses to “Top Flight Kit Count”

  1. Jay29ers Says:

    No Do You Football in the German top flight anymore?

    And Givova is surely the greatest name for anything ever.

  2. EricGeneric Says:

    Interesting stuff.

    By the way, how is Errea supposed to be pronounced? I’ve never been able to work that one out…

  3. Denis Hurley Says:

    Err-ay-ah

  4. Ronan Smith Says:

    Wasn’t that the name of the 2nd Dexys Midnight Runners album Dennis??……

  5. Ronan Smith Says:

    Sorry, Denis!!

  6. Denis Hurley Says:

    Had to look that up, you’re showing your age Ronan!

  7. Ronan Smith Says:

    …….and I was 18 when that came out Denis!!

  8. Ronan Smith Says:

    Getting back on track (and indeed showing my age!) it’s worth noticing manufacturers that are absent, e.g. The likes of Admiral, Bukta and possibly Lonsdale who did have a spell of providing kits (Birmingham and Sunderland spring to mind) before disappearing almost as quickly from the football scene.

  9. Martyn Ping Says:

    Jay (1),
    No, Do You Football absent from the Bundesliga this season. For the record: Bayern Munchen, Schalke, Hamburg, Wolfsburg, Leverkusen, Nurnberg: adidas; Freiburg, Mainz, Bremen: Nike; Dortmund, Hoffenheim, Stuttgart, Dusseldorf: Puma; Monchengladbach: Lotto; Hannover, Greuther Furth, Augsburg, Frankfurt.
    For the record (2)(Bundesliga 2): Hertha Berlin, Dresden, Duisburg, Bochum, Aue: Nike; Koln: Erima; Kaiserslautern, 1860 Munchen, Union Berlin: Uhlsport; St Pauli: Do You Football; Paderborn, FSV Frankfurt, Regensburg: Saller; Braunschweig, Sandhausen: Puma; Ingolstadt, Aalen: adidas; Cottbus: Umbro

  10. Martyn Ping Says:

    Sorry, Hannover, Furth, Augsburg and Frankfurt are Jako

  11. EricGeneric Says:

    Thanks, Denis.

  12. ciaran Says:

    Le Coq Sportif is the biggest name absent in my opinion Ronan.

  13. Ronan Smith Says:

    Didn’t even think of them Ciaran. They made some great kits for the likes of Everton. Portsmouth and (dare I say) Tottenham in the ’80’s and of course Everton again very recently. Big name in their heyday.

  14. Juro Says:

    Le Coq as a brand is actually on the rise (sponsoring Tour de France jerseys, quite big advertising campaign etc.), they’rejust out of football recently.

  15. Mark Jessop Says:

    I have only just noticed that John has posted my article as i’m just back from holiday. If anyone is interested in the split by country or indeed any other leagues i’ll be happy to provide. One manufacturer which no one seems to have mentioned (and I for one am glad to see the back of) is Diadora.

  16. EricGeneric Says:

    Any reason for the Diadora hate, Mark?

    They are still around. Birmingham, Walsall and the Serie A match officials being their most visible deals.

    I believe they have been purchased by JD Sports, along with Fila and Cabrini, and they are releasing kits under those brands.

  17. Mark Jessop Says:

    I’m a Leeds fan for my sins Eric and the kit they did for us a few years ago was appalling. Other than that no particular reason!

  18. EricGeneric Says:

    Fair enough, Mark.

    Although, I find it funny that anyone could be worse than Macron! :P

  19. Mark Jessop Says:

    Don’t generally mind the Macron kits although the cut of the latest one is slightly bizarre! I dream of the day that we might one day return to Umbro though!

  20. John Devlin Says:

    I saw Leeds play Southend a couple of seasons ago Mark and I was appalled at the cut of the Leeds Macron shirt, since then though I’m really impressed at what the company are producing. Bold designs with some real innovations.

  21. EricGeneric Says:

    Wait, people like Macron?! I’m so out of touch.

    By the way Mark, what is your opinion on Leeds not wanting to “sully” the home kit by switching to an away kit in the event of shorts/socks clash?

  22. Denis Hurley Says:

    I think it’s massive revisionism, especially as they have often done it in the past.

    IMO, a team should seek to wear its home shirt as much as possible.

  23. John Devlin Says:

    Ha! I think Macron are one of the most improved kit companies around Eric – they’ve been making great strips in Italy for a few years – they’ve just taken a while to start doing it over here too!

    Denis, like Arsenal, Leeds have more often than not changed away from home when there’s a shorts clash. I remember a brief period in the mid 90s (Puma era) when they would were the occasional pair of blue shorts, but I believe they generally changed – this goes right back to the 70s as well.

  24. Mark Jessop Says:

    Leeds used to wear Blue shorts regularly during the Umbro / Admiral / Puma days. During the 70’s I remember them regularly wearing Red socks. This would be seen as sacrilage nowadays by the Man U haters among us.

  25. Denis Hurley Says:

    In 1993-94, away to teams with white shorts they changed socks too for some reason: http://www.gettyimages.co.uk/detail/news-photo/sport-football-the-fa-carling-premiership-1st-january-1994-news-photo/79650757

    Blue socks also worn, not sure against whom: http://www.gettyimages.co.uk/detail/news-photo/noel-whelan-leeds-united-news-photo/78980762

    Interestingly, Man Utd didn’t change shorts at Elland Road that season http://www.gettyimages.co.uk/detail/news-photo/mandatory-credit-clive-brunskill-allsport-news-photo/1245584

    They have been very inconsistent, though. Against Everton in the late 90s and early 00s, blue shorts http://www.gettyimages.co.uk/detail/news-photo/darren-huckerby-of-leeds-united-is-pulled-back-by-david-news-photo/1241790, no change http://www.gettyimages.co.uk/detail/news-photo/robbie-keane-of-leeds-clashes-with-richard-gough-of-everton-news-photo/973122 and away kits http://www.gettyimages.co.uk/detail/news-photo/mark-viduka-of-leeds-is-tackled-by-scott-gemmill-of-everton-news-photo/1102593 were witnessed.

    It’s also worth nothing that in the FA Cup game at Old Trafford a couple of years ago they wore all-white http://www.gettyimages.co.uk/detail/news-photo/leeds-uniteds-english-midfielder-jonny-howson-has-a-news-photo/95569690

    What’s not in doubt is that they had no business changing to blue against Cardiff recently

  26. Martyn Ping Says:

    Personally I like the Asics Leeds with the yellow and blue band across the chest (with royal blue away shorts) – the yellow and blue striped shirt from that era was lovely too. Also the first range of Nike kits. As we’ve discussed many times on these pages, I’m all for traditional home/away combos with only trim changing to reflect the latest templates. So for me, Leeds should always be in a predominantly white home with yellow away and (if they need it) royal blue third, just like in the 70’s.

  27. Denis Hurley Says:

    Martyn, I’ve linked to pics of that shirt, with blue shorts and yellow socks, just waiting for John’s approval!

  28. john b Says:

    Leeds wore Man.Utd black away shorts in 80/81 i think to avoid a clash.

  29. Mark Jessop Says:

    I’ve just worked through the Dutch eredivisie, the results for which are; Nike 4,Macron 2, Patrick 2, Jako 2, and one each for Errea, Adidas,Klupp, Hummel, Masita, Lotto, Puma and Erime. I’m currently working on Turkey but this is proving difficult as most of the new kit sites only seem to feature the top 5 or so Turkish teams.

  30. Athanasios Papathanasiou Says:

    The results for the Greek Superleague are: Hummel 4, Puma 2, Nike 2, Lotto 2 and one each for Adidas,Legea,Umbro,Macron,UnderArmour and Tempo.

  31. Andrew Rockall Says:

    Can anyone out there explain why Inter wore all Red at WHL last night? Not one element of their iconic kit clashed with Spurs. Crazy!

  32. John Devlin Says:

    To generate replica sales I’d imagine Andrew

  33. David Morrissey Says:

    @ Andrew #29. Interesting to see Masita on that Dutch list. A relatively small Irish manufacturer if im thinking of the same one.

  34. David Morrissey Says:

    Error i meant Mark at number 29 rather :)

  35. Denis Hurley Says:

    Never knew that either, good spot David!

  36. Jon Says:

    Turkish Süper Lig kit count is as follows:_
    Nike – 6
    Adidas – 4
    Umbro – 2
    Puma – 2
    Lotto – 2
    Hummel – 1
    Lescon – 1

    Lescon by the way are a Turkish manufacturer, and as is usual in the Turkish league, some teams have quite a number of kits – some of which are completely superfluous.

    Take for example Gaziantepspor
    http://4.bp.blogspot.com/-hEMm_7N4MOk/UDFl455lhKI/AAAAAAAACS8/sm4QbKAOass/s1600/201208170108_gaziantep.jpg

    Madness, and there’s Elazığspor, who would have trouble playing a red and white striped team: _
    http://2.bp.blogspot.com/-jT1uzRLZUos/UDFmF7ZMy1I/AAAAAAAACUE/OH98Ne_LFUw/s1600/201208170117_sanica_boru_elaz%C4%B1%C4%9F.jpg

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