Any of you eagle eyed kit fans out there notice the creeping in of additional sportswear branding on shirts just recently? Umbro’s 07–08 templates of course include an extra diamond sleeve logo and the latest example involves the, quite frankly, massive Canterbury logos on each shoulder of the current Portsmouth kits that have emerged in the last month. I’m puzzled about this as I was sure the Premier League did not permit this additional branding in the same way that they do not allow secondary sponsors on the back of the shirts or shorts which is now common place in the Championship and lower leagues. If it is permitted why isn’t every other brand adding extra logos on their shirts? And why has it been allowed to happen mid-season? Its a mystery. My guess is that within the next season or two secondary sponsors will be allowed in England’s top flight and sportswear companies will be allowed to include more than one placement of their logo on their shirts.
Here are a couple of pics to show the difference. Since the additional logo shirts were introduced at the beginning of the year the club have switched between these and the standard shirts that were worn at the beginning of the season.
By the way, if any Pompey fans can explain any more about the additional Canterbury logos I’d be very interested to hear from them. You can contact me by clicking here.