I’ve noticed that the vast majority of 09-10 Umbro kits still feature the old elongated logo design whereas the new England kit (and it seems the new Manchester City kit) both feature the redrawn Umbro logo that is closer to the version used in the 80s.
I was initially puzzled, but the reason for this is actually very simple.
Most football kits are designed a year or so in advance of their release date. This is the case with most of the new season Umbro outfits – therefore they all feature the old logo. The new logo/corporate identity and the whole ‘Tailored by Umbro’ concept was only launched in conjunction with the England kit a couple of months ago.
The Manchester City partnership with Umbro only came about very recently and with the new season rapidly approaching Umbro have pulled out all the stops and achieved a very speedy turnaround time for the new designs. Meaning that the club’s 09-10 set of kits are the first domestic ones to be developed and manufactured since ‘Tailored by Umbro’ was born – hence the new logo!