5 Replies to “New and old Umbro logos

  1. Unless Umbro want to keep their most prestigious contracts visually distinct.

    It’s all a matter of perspective like, to me the new Hull City kit is their most prestigious contract. Heh.

  2. It does not really make sense John – if “all kits were designed a year ago” then this has to be true for the whole “Tailored by Umbro” campaign.

  3. Its what Umbro told me. I’m guessing the design and production of the old logo kits was complete a year ago. The England kit was being developed for the spring launch and therefore was able to accommodate the new logo. Ditto the Man City kit which seems to have been treated as a priority and wasn’t designed a year in advance.

  4. That’s very strange – that would mean that the biggest Umbro launch this year was for a product that was designed just weeks/months in advance, while some small teams get their next season kits concepts ready 1 year ago? But if they told you they are probably right. It just did not make sense at first glance.

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