FIFA’s Spring Summer 10 Collection

With the World Cup fast approaching I was interested to see that FIFA have launched a new range of sports/lifestyle clothing. FIFA have encompassed and used football’s visual ‘language’ across all the items in the range but they have avoided the trap of simply producing sportswear apparel that then has to compete with the big sports manufacturers.

Entitled the Spring Summer 10 Collection the range is divided into five sections:

19041904 – a range of men’s apparel celebrating FIFA’s heritage with strong references to it’s inception in 1904. This collection has a relaxed fit and retro style and features graphics inspired by the origins of football and FIFA’s first headquarters in Paris. Items include jackets, blazers and cardigans.

editionsEditions – celebrates past World Cup winners with contemporary sportswear styles and takes historic references from 1930 to 2006 with specific typography and graphics to illustrate the winning matches. The colours are taken from the seven key winning nations (Argentina, Brazil, England, France, Germany, Italy and Uruguay) and the range includes tracksuits, T-shirts and polo shirts.

codeCode – is an urban streetwear range that includes casual T-shirts, polo shirts and hoodies. The design is influenced by African street football with graphics inspired by African Bantu art.

Essentials – a simple and classic traditional range of T-shirts, polo shirts, jackets, bags, knits and headwear.

Event – focuses  specifically on South African culture and heritage. The collection features graphics reminiscent of the 1990s and is available in a wide range of colours. The ‘Event’ range also includes many items for women as well as men.

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